In 2025, Auckland’s service sector shows modest growth with steady consumer spending, making it a safer bet for businesses, while Wellington is more constrained, with softer spending due to public-sector slowdowns. Simply put, Auckland feels like a cautious rebound, and Wellington feels tighter and more careful.

In 2025, Auckland’s service economy shows broader market depth and modest growth potential driven by its size and sector diversity, though consumer spending has been relatively subdued and cautious. Wellington’s economy leans more on government and professional services with higher per‑capita output, but tighter public‑sector budgets have weighed on local consumer demand. Overall, Auckland may offer a larger but more mixed service market, while Wellington has steadier high‑value spending patterns but slower overall growth.