In Australia, online businesses with premium valuations include health and beauty e‑commerce, homewares and lifestyle brands, and specialised direct‑to‑consumer stores like eco‑friendly or niche products, driven by strong customer loyalty and growth potential.

In the Australian online business‑for‑sale market right now, specialty e‑commerce brands (like niche product stores, pet supplies, beauty/health goods, or lifestyle subscription brands) are drawing strong buyer interest and premium valuations, especially when they have loyal customers and unique products. Content‑driven digital assets (like established blogs, newsletters or membership sites with engaged audiences) also fetch high multiples, as do digital marketplaces and SaaS‑style online platforms with recurring revenue buyers are emotionally drawn to businesses that feel sticky, predictable, and scalable, not just flashy traffic.

In the Australian online business market, some of the highest-value niches commanding premium interest right now include specialty and sustainable product e-commerce stores (e.g., eco-friendly Australian goods and homewares), health, beauty & wellness brands, and subscription-based or niche food/meal services with recurring revenue and strong margins. These types often fetch higher multiples because they tap defined consumer trends and loyal audiences. Additionally, pet-centric and personalized product stores are gaining traction as buyers look for differentiated, scalable digital brands.