Technology and e-commerce businesses in Pakistan generally enjoy higher valuation multiples because buyers see them as scalable, low-overhead, and well-positioned for continued digital growth. Most deals are based on revenue or EBITDA multiples, with stable, cash-flow-positive e-commerce brands often landing in the 2×–4× EBITDA range, while tech or SaaS models with recurring revenue can command even higher. The final multiple still depends heavily on clean financials, customer retention, brand strength, and how efficiently the business can grow without major added costs. When these pieces line up, sellers usually see strong demand and healthier valuations.

In the Pakistani market, tech startups are typically valued at approximately 3× to 5× revenue, with EBITDA multiples generally applied only to profitable or mature companies. E-commerce businesses commonly attract valuations of around 2× to 3× revenue, while established and profitable operators may be valued at roughly 4× to 6× EBITDA, depending on growth prospects and financial stability.

In the Pakistani market today, smaller tech startups and e‑commerce ventures tend to attract modest valuation multiples compared with larger global peers: early‑stage or less profitable businesses often see revenue multiples around ~3×–8× depending on growth and traction, while more established, EBITDA‑positive operations may command **EBITDA multiples in the ~5×–10× range. These benchmarks reflect local investor caution, market risk perceptions, and limited exit track records, so strong growth or niche positioning can push valuations higher within those bands.