How to Sell a Business Without a Broker | FSBO Exit Guide

Selling a business without a broker allows founders to retain total control over the transaction lifecycle while preserving 100% of their hard earned equity. Traditional business brokerage commissions typically range between 8% and 12% of total transaction value, representing a massive capital deduction for middle market and small business owners. In today's digitally connected deal making environment, self directed sellers leverage online marketplaces, standardized valuation frameworks, and specialized deal management technology to connect directly with institutional investors, strategic acquirers, and individual buyers. Executing a private sale without third party representation requires meticulous preparation across financial normalization, confidential marketing, buyer screening, and due diligence orchestration.