Demo Starting in the Franchise World

Let’s start with the basics; understanding franchising is the starting point, so do your research. Before attending the International Franchise Show, knowing the difference between a franchisee and a franchisor is critical.

What is a Franchisee?

In business, the franchisee is the worker who works under a franchise. By qualifying and paying fees, this person acquires the right to use a business’s brand as their own.

Franchisees are often new to business and looking for a foot in the door. Franchising offers the ability to take on a proven business model with a built-in consumer base. For a franchisee, half the job is finding the correct franchise. By discerning your location, needs, and market, franchisees can set themselves up for success.

What is a Franchisor?

On the opposite end of the deal, the franchisor allows the franchisee to join the company.

This person operates as the business higher-up, dictating many of the crucial decisions a franchisee might face. Additionally, a franchisor will often provide sufficient training and information to help bring the franchisee up to speed.