Franchise and business Expos and Events in Saudi Arabia - 2026

A key event for the MENA region, the Saudi Franchise Expo connects international and local franchisors with a broad range of investors and potential partners. It highlights new franchise opportunities and provides valuable insights into the expanding Middle Eastern market. 

It is the largest annual franchise trade fair in the Western region of Saudi Arabia, connecting international and local franchisors with investors and potential franchisees. The expo aligns with Saudi Vision 2030, features brands across numerous sectors (especially food and beverage), and offers educational workshops and business matchmaking services to foster entrepreneurial growth in the Kingdom.